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MASTER CLASS: Chanel Illustrator, Megan Hess, And How To Make Money From Your Art

Megan Hess Black Coat


I’m going to start out with a bold & obvious statement.

We live in a visual culture.

EXHIBIT A? Instagram. EXHIBIT B? Pinterest.

We love being inspired.

A picture shoots right to the middle of our brains and does the job. Fast!

Faster than a podcast, a book, or even an inspirational quote. You see it, and it’s energizing, boom – like Pixie Sticks for your brain.

: You want fresh, vibrant flowers in the dead of winter? Read more

Post Date: October 28, 2015

INSIDE LOOK: Ellis Faas (And What Taking It To The Next Level Really Means. It’s Not What You Think.)

Ellis FaasPhoto:

You hear this statement all the time in the business world, ‘Take it to the next level.’

When you take it to the next level, it’s assumed you’ll be blowing up. Stepping up. Expanding. Going global.

But how?

What does ‘taking it to the next level’ really mean?

For a lot of people? It’s more money.

It’s thinking about taking that $47 product and putting a $247 price tag on it.

Or dreaming up a $10,000 package of some kind, and having 50 people buy it – just like that – without doing any extra work. Read more

Post Date: October 14, 2015

MASTER CLASS: The Art of Shaping The Market (And Don’t Be Mad At Me When You Buy This!)

Christian Louboutin

Remember last year, when I wrote that epic article about how the beauty market erupted with dire predictions of failure when Christian Louboutin launched his $50 nail polish? 

“Who will pay $50 for nail polish?” They said.

Me! That’s who. And many more fancy ladies. The first run sold out!

Almost one year later, business is brisk.

(Saks Fifth Avenue and Bergdorf Goodman both reporting that the Louboutin lacquers are among the most popular sellers in the beauty department.)

And I’m bringing this up now, because? Read more

Post Date: September 24, 2015