Get the Lyremark List
as seen in Entrepreneur, Forbes, Success

MASTER CLASS: The Art of Shaping The Market (And Don’t Be Mad At Me When You Buy This!)

Christian Louboutin

Remember last year, when I wrote that epic article about how the beauty market erupted with dire predictions of failure when Christian Louboutin launched his $50 nail polish? 

“Who will pay $50 for nail polish?” They said.

Me! That’s who. And many more fancy ladies. The first run sold out!

Almost one year later, business is brisk.

(Saks Fifth Avenue and Bergdorf Goodman both reporting that the Louboutin lacquers are among the most popular sellers in the beauty department.)

And I’m bringing this up now, because? Read more

Post Date: September 24, 2015

OBSESSED: 5 Books Better Than A Glossy Tabloid

IMG_0030I love the following 5 books – like I love glossy tabloid magazines on a plane. Yummy!

They aren’t suffocating self-help. More affirmations! More mantras! More vision boards!

They don’t dictate the 8-steps to a better life. I’ll live my own existence. Thank you very much.

Highlighted. Dog-eared. And marked up, these fab 5 books are exploratory conversations around …

: Harnessing universal energy at any time. No matter how confused & crappy your day is. Read more

Post Date: September 8, 2015

INSIDE LOOK: Stella McCartney On The Marketplace

Stella McCartney Fur Free

Photo: Stella

There’s a market for what you do. Always. Twitter

What if you think your business idea is kind of crazy?

Not crazy-good, but crazy-just-a-little-bit-out-there?

Where people might not ‘get it.’ Or buy it.

: Crystal healing for horses.

: A children’s book on how to attract a vampire.

: Aromatherapy dryer sheets.

Don’t let ‘far out’ ideas stop you. 

Because if you’ve had the idea, there’s bound to be others who are wishing that it existed. Read more

Post Date: September 1, 2015