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Your Muse Is Your Mentor. And It Means Business. (A Peek Into Marchesa.)

Having a mentor is great.

Nope. Scratch that. It’s exhilarating to have a sounding board for your ideas, to have someone who will help guide you on your path, and someone who will deliver that sharp kick in the pants when you’re acting small.


And trust me. I know. My mentors kicked my booty HARD.

I’ve been incredibly blessed to have Professor Tani Barlow mentor me when I was a Women Studies major in the late ’90s.… [click to continue...]

Post Date: March 28, 2015

The Meme That Breaks Your Business (And About That Valley Girl In My Pocket…)

Be warned.

Memes are everywhere.

And even if YOU aren’t a meme, they could be lurking EVERYWHERE in your business.

: In your website template.

: In the colors you choose.

: On your about page.

: In your headshot.

: In the language you use.

And the worst thing? You may not even know it.

Geez, Erika, chill, I hear you saying, Isn’t a meme like that picture of Ryan Gosling going “Hey, girl…”? You’re making it sound like Invasion of the Body Snatchers.[click to continue...]

Post Date: March 4, 2015

Cracking CHANEL’S Code To Success

If you don’t know who you are in business – you’re going to have a hard time creating killer products & services that sell, baby sell.

And today I’m showing you how 3 successful brands – including CHANEL – have cracked that code to success.

Plus, I’m also tossing in a new spin on those oh so popular I AM statements – and showing you how to create one that will PUSH your business forward.

Let’s start with Meryl Streep.[click to continue...]

Post Date: February 17, 2015