Did you know that to succeed in business you don’t have to say ‘yes’ to everything?
You don’t have to appease your industry? (You might even piss them off!)
And you can go totally against the grain when it comes to choosing your target market?
And that being ‘cool’ is a business strategy?
Don’t worry, this kind of being ‘cool’ isn’t about hangin’ out on the street with a cigarette dangling out of your glossy lips, flippin’ your middle finger to cars as they drive by.… [click to continue...]