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Cracking CHANEL’S Code To Success

If you don’t know who you are in business – you’re going to have a hard time creating killer products & services that sell, baby sell.

And today I’m showing you how 3 successful brands – including CHANEL – have cracked that code to success.

Plus, I’m also tossing in a new spin on those oh so popular I AM statements – and showing you how to create one that will PUSH your business forward.

Let’s start with Meryl Streep.[click to continue...]

Post Date: February 17, 2015

Premium Pricing & Mulberry’s Misstep

There’s so much talk and pressure these days to have a premium offer.

You hear about so much, it’s beginning to sound like the ONLY reason why you got into business.

So, because I love money and want you to have more of it – whether you make your millions going high-brow or low-brow – I thought I’d crack open the code behind creating a high-end product or service …

… by looking at one high-end product that failed on a grand scale so big that they lost HUNDREDS OF MILLIONS of dollars in ONE month.[click to continue...]

Post Date: February 8, 2015

Cool Is A Strategy (And Why I Was Banned From Disco Dancing)

Did you know that to succeed in business you don’t have to say ‘yes’ to everything?

You don’t have to appease your industry? (You might even piss them off!)

And you can go totally against the grain when it comes to choosing your target market?

And that being ‘cool’ is a business strategy?

Don’t worry, this kind of being ‘cool’ isn’t about hangin’ out on the street with a cigarette dangling out of your glossy lips, flippin’ your middle finger to cars as they drive by.… [click to continue...]

Post Date: January 27, 2015