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Lady Gaga’s Marketing Strategy

Quick – what famous person said this?

“First I create. Then I create a circumstance to sell my creation.”

Not Andy Warhol, or Salvador Dali – even though they were fans of the quote.

And not Lady Gaga – who reportedly has this quote around for inspiration.

Nope. It’s Alphonse Mucha, father of Art Nouveau.

You know his work, even if you don’t know you know it. But it’s this guy:

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Mucha

(Photo Credit: masterpieceart.net/alphonse-mucha/)

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And let me be clear.… [click to continue...]

Post Date: January 9, 2015

Does Your Pricing Pass The Birkin Test?

It’s no secret that I love luxury.

Sometimes I fantasize that I live inside the Gucci store. Except it’s not a store, it’s my house, where even the mousetraps are by Gucci.

Le Sigh.

That being said, there are luxury items that are so over the top, they seem out of control.

Which is why I never understood the Birkin bag from Hermes – which starts out at $6000 and goes up to $120,000.

I mean, I KNOW the story behind why it was created – and it’s a cool story.… [click to continue...]

Post Date: December 9, 2014

A Tale Of Two Tip Jars

Want to know what’s genius?

The 2 tip jars I saw at a coffee house while visiting Boulder last summer. I actually went back a couple of times to watch them work – because these 2 tip jars had it going on.

Here’s the scoop. The Brewing Market had 2 tip jars on the counter – they really had 3, and I’ll get to that in a minute.

But everyday, the 2 main jars on the counter ask a specific question.… [click to continue...]

Post Date: November 30, 2014