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Cool Is A Strategy (And Why I Was Banned From Disco Dancing)

Did you know that to succeed in business you don’t have to say ‘yes’ to everything?

You don’t have to appease your industry? (You might even piss them off!)

And you can go totally against the grain when it comes to choosing your target market?

And that being ‘cool’ is a business strategy?

Don’t worry, this kind of being ‘cool’ isn’t about hangin’ out on the street with a cigarette dangling out of your glossy lips, flippin’ your middle finger to cars as they drive by.… [click to continue...]

Post Date: January 27, 2015

Lady Gaga’s Marketing Strategy

Quick – what famous person said this?

“First I create. Then I create a circumstance to sell my creation.”

Not Andy Warhol, or Salvador Dali – even though they were fans of the quote.

And not Lady Gaga – who reportedly has this quote around for inspiration.

Nope. It’s Alphonse Mucha, father of Art Nouveau.

You know his work, even if you don’t know you know it. But it’s this guy:

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Mucha

(Photo Credit: masterpieceart.net/alphonse-mucha/)

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And let me be clear.… [click to continue...]

Post Date: January 9, 2015

Does Your Pricing Pass The Birkin Test?

It’s no secret that I love luxury.

Sometimes I fantasize that I live inside the Gucci store. Except it’s not a store, it’s my house, where even the mousetraps are by Gucci.

Le Sigh.

That being said, there are luxury items that are so over the top, they seem out of control.

Which is why I never understood the Birkin bag from Hermes – which starts out at $6000 and goes up to $120,000.

I mean, I KNOW the story behind why it was created – and it’s a cool story.… [click to continue...]

Post Date: December 9, 2014