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The Meme That Breaks Your Business (And About That Valley Girl In My Pocket…)

Be warned.

Memes are everywhere.

And even if YOU aren’t a meme, they could be lurking EVERYWHERE in your business.

: In your website template.

: In the colors you choose.

: On your about page.

: In your headshot.

: In the language you use.

And the worst thing? You may not even know it.

Geez, Erika, chill, I hear you saying, Isn’t a meme like that picture of Ryan Gosling going “Hey, girl…”? You’re making it sound like Invasion of the Body Snatchers.[click to continue...]

Post Date: March 4, 2015

Cracking CHANEL’S Code To Success

If you don’t know who you are in business – you’re going to have a hard time creating killer products & services that sell, baby sell.

And today I’m showing you how 3 successful brands – including CHANEL – have cracked that code to success.

Plus, I’m also tossing in a new spin on those oh so popular I AM statements – and showing you how to create one that will PUSH your business forward.

Let’s start with Meryl Streep.[click to continue...]

Post Date: February 17, 2015

Premium Pricing & Mulberry’s Misstep

There’s so much talk and pressure these days to have a premium offer.

You hear about so much, it’s beginning to sound like the ONLY reason why you got into business.

So, because I love money and want you to have more of it – whether you make your millions going high-brow or low-brow – I thought I’d crack open the code behind creating a high-end product or service …

… by looking at one high-end product that failed on a grand scale so big that they lost HUNDREDS OF MILLIONS of dollars in ONE month.[click to continue...]

Post Date: February 8, 2015